Copywriting
The Literary Co.
Kayla Dean
Website Copywriter for Online Service Providers & Wedding Pros
Brand messaging, copywriting, and blogging services for online service providers ready to radiate trust and make money with their words.
Services
Great Expectations: Website Copy in a Week
A full website transformation designed to turn your expertise into a magnetic brand platform, all within SEVEN days. Named for the famed Charles Dickens novel, this service means your expectations will be surpassed. This is the voice, message, and story structure that will shape how your brand is seen, remembered, and recognized from this point forward– for the founder who is ready for deeply considered copywriting that is driven by sales psychology and literary strategy. During your website copy week, you are my only client and core priority. Your copy gets completed intentionally, and you get to see the words of your website come to life in real time while making refinements that make it sound even more like you. I develop a language system for your brand, and write original, conversion-driven copywriting that grabs attention and turns more of your traffic into inquiries. What you come away with? A massive upgrade where it matters most: in the words that actually help people say yes. This is for you if: Your work has evolved, but your website copy is stuck in an old version of you. You need a complete messaging overhaul that positions you as the only choice in your market. You want copy that creates immediate trust and recognition with premium clients. You’re ready for your website to sell while you sleep. What's Included: + 5 Pages of Core Website Copywriting that turns visitors into believers — every word intentional, every section strategic ○ The essential pages: Home, About, Services ○ Your choice of an additional page: another Services page, Portfolio landing, Pricing Guide, Lead Magnet Opt-in Page, Shop page, etc. Additional pages can be added for $500/page. ○ Complementary contact page + Conversion-Driven Outline via Google Docs: Your website copy, presented within a powerfully formatted document with clearly delineated headlines, subheads, body copy, and calls to action ready to implement + SEO Keyword Optimization that includes thorough keyword research for every page of your website, page titles, header tags, and meta descriptions + 90-minute strategy meeting and questionnaire to uncover what you shared and align on key goals for our time together + 30-minute Final Edits & Read-Through Call to make sure everything feels just right before I hand off your copy to you/your designer + Collaborative, asynchronous revision process taking place throughout the week via Slack, Google Docs comments, and Loom videos. + Final Proofread and Polished Copywriting Document delivered via Google Docs + Strategic Clarity that supports your offers, pricing, visibility, and growth long after we’re done + Optional Collaboration with your brand/web designers
Chapter By Chapter: SEO Blogging Retainer
Once you set a strong foundation with your website copy and your brand messaging, the work of marketing your business doesn't stop. But when you're busy working with clients, it's hard to find the time to post as frequently as you'd like to. With ongoing content in the form of Blog Posts or Client Case Studies, we'll keep your website updated with fresh work that signals to the search algorithm that you're findable and open for clients. Perfect for the small business owner who wants to see more inquiries from organic SEO, AI search, and Pinterest marketing. Available as a monthly retainer (3 month commitment to start, then month to month). Your retainer includes: 2+ Monthly Blog Posts or Client Case Studies– The cornerstone content pieces on your website that people read, inquire, and book because of. Additional blog posts can be added for a fee. + Optimized Blog Titles, Meta Description, Focus Keywords, and Image Alt Text so your blogs are set up to be found from day 1. +Uploading Blog Posts Into Your Website, including image selection, titling, and alt text where applicable, completely taking the admin work of blogging off your hands + Predetermined Blogging Schedule – You receive your content at the same time every month, make edits, and I post & schedule for you. + Quarterly Planning/Brainstorming Call to align on and plan out topics, with one optional as-needed call for any deeper edits, content needs, or active promotions. + Ongoing SEO Recommendations and Analytics Tracking for updating old blog posts and timely blog topics .
Persuasion: Sales Page in a Week
Sales copywriting is all about persuasion. At the same time, persuasion has its roots in storytelling. Lovingly named after one of my favorite Jane Austen novels, this one-week sales page experience gives you the copy you need for your offer, backed by psychology, literary strategy, and conversion principles. The last thing your course, product, or service needs is to sound like everything else out there. For an offer to sell, you need the words that move them towards 'yes,' and that's exactly what we do together within a week. We meet on Monday, I write the words for your sales page, and we refine it together. At the end of the week, you have the sales page copy to hand to your designer or implement yourself as part of your launch. This offer is also the perfect thing for one-page websites. If you're a newer entrepreneur just getting their website live, or you prefer a more streamlined website, this has your name on it. what's included: + Copywriting for your sales page + Conversion-Driven Outline via Google Docs + 90-minute kickoff call and copy questionnaire + Collaborative revisions process via doc comments and Loom videos + Private Slack channel for quick communication + 30-minute final edits and wrap-up call + Final proofread and polish before offboarding
The Copy Society: Monthly Copywriting Feedback & Support
Get a copywriter in your pocket for every email, landing page, and caption. Real-time weekly feedback that makes your words convert, build trust, and sell. Like having a copywriter, content writer, messaging pro, launch strategist, editor, and sounding board all rolled into one. The Copy Society gives you outside perspective you need on your copy, content, and messaging. It's personalized support and weekly feedback on the words you write in your business. You’ll feel more dynamic in the words you use. You’ll get better and sharper at writing prose for your business. Instead of freezing up, you’ll feel excited to write knowing you always have a trusted collaborator in your corner. What’s included: + Two Calls Per Quarter to brainstorm messaging, map out a sequence, strategize hooks and angles, or closely edit a specific piece of writing. Perfect for getting my help shaping an idea or coming in when you get stuck. + Weekly Feedback on the copy, content, and messaging you write for your business. + 1-1 Chat with Me anytime you have a question or want to brainstorm an idea + Private Notion Dashboard with your call recordings, monthly focuses, and a direct line to me anytime you need support.
White Label Copywriting
White label copywriting for website designers and their clients. Inquire for details!
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