Great Expectations: Website Copy in a Week
About this service
A full website transformation designed to turn your expertise into a magnetic brand platform, all within SEVEN days. Named for the famed Charles Dickens novel, this service means your expectations will be surpassed. This is the voice, message, and story structure that will shape how your brand is seen, remembered, and recognized from this point forward– for the founder who is ready for deeply considered copywriting that is driven by sales psychology and literary strategy. During your website copy week, you are my only client and core priority. Your copy gets completed intentionally, and you get to see the words of your website come to life in real time while making refinements that make it sound even more like you. I develop a language system for your brand, and write original, conversion-driven copywriting that grabs attention and turns more of your traffic into inquiries. What you come away with? A massive upgrade where it matters most: in the words that actually help people say yes. This is for you if: Your work has evolved, but your website copy is stuck in an old version of you. You need a complete messaging overhaul that positions you as the only choice in your market. You want copy that creates immediate trust and recognition with premium clients. You’re ready for your website to sell while you sleep. What's Included: + 5 Pages of Core Website Copywriting that turns visitors into believers — every word intentional, every section strategic ○ The essential pages: Home, About, Services ○ Your choice of an additional page: another Services page, Portfolio landing, Pricing Guide, Lead Magnet Opt-in Page, Shop page, etc. Additional pages can be added for $500/page. ○ Complementary contact page + Conversion-Driven Outline via Google Docs: Your website copy, presented within a powerfully formatted document with clearly delineated headlines, subheads, body copy, and calls to action ready to implement + SEO Keyword Optimization that includes thorough keyword research for every page of your website, page titles, header tags, and meta descriptions + 90-minute strategy meeting and questionnaire to uncover what you shared and align on key goals for our time together + 30-minute Final Edits & Read-Through Call to make sure everything feels just right before I hand off your copy to you/your designer + Collaborative, asynchronous revision process taking place throughout the week via Slack, Google Docs comments, and Loom videos. + Final Proofread and Polished Copywriting Document delivered via Google Docs + Strategic Clarity that supports your offers, pricing, visibility, and growth long after we’re done + Optional Collaboration with your brand/web designers