Copywriting
Maria John
From creating stories in my head as a kid, I now tell brand stories for a living. I use storytelling and brand strategy to position coaches and creatives as go-to experts.
Services
Brand Strategy Workshop+Website Copywriting (3 page)
You shouldn't have to be doing all the selling. When going through your website, your prospects understand who you are and more importantly go, "Wait, this is the expert I need to help me with my problem." I'm here to help you talk to your ideal clients. When going through your website, your prospects understand who you are and more importantly go, "Wait, this is the expert I need to help me with my problem." I'm here to help you talk to your ideal clients. All the deliverables, which you'll find here: https://mariajohn.com/signature-website-copywriting, including: 1. Brand Strategy Workshop (1:1 running 3-6 hours) 2. Two revisions 3. Extensive draft feedback process 4. Client/ICP Interviews 5. Three pages of website copy in your distinct voice. (Clients typically go for the homepage+about us page+services page) +Contact page thrown in for free!
Website Copy Audit
Think there’s nothing that can be done to improve the conversions on your current website? Think again. If you’re stuck making constant, tiny changes to your website copy because it doesn’t feel ‘right’, Or if you’re not doing a thing to change it because the very thought is scary, I'm here to make it easy for you! Let an expert copywriter analyse and tell you EXACTLY what needs to change in your current website. Without the hefty price tag of hiring one. "Maria’s audit session was exactly what I needed before launching my website! I particularly appreciated how she went beyond copy edits, delving into messaging pillars that truly elevated my brand’s voice...." Read the rest of this review from a brand strategist on my LinkedIn profile: https://www.linkedin.com/in/mariajohnwrites/ Here's how we do it. STEP ONE: Fill out a questionnaire. I send you a simple questionnaire to fill out to see - details about your offer, the current state of your industry and where your business lies, a few questions about your target audience and what you’d like for me to look at in your audit session, etc. It shouldn’t take you more than 15-30 minutes to fill out. STEP TWO: Time for the pre-call research I do a little bit of research to settle in on how it would look from the perspective of a prospective client (this involves a bit of research of your competitors and your industry) and it’s in this research phase I understand what copy suggestions need to be discussed on the call. STEP THREE: Audit Call We get on a call and I immediately do a few things: Give you my first impression from the perspective of your ideal client visiting your website for the first time Going through your website page by page and giving suggestions (At minimum, I offer three suggestions that will highly improve your conversions. The most I have done in a single audit session is 27). I also look at it from a UX design perspective and SEO (I design wireframes for my website copy clients + used to work as an SEO blog writer for three years - I know what I’m doing). STEP FOUR: Post-call Post-call, I will share a recording of our session so you can revisit it along with some notes on what we discussed in the call, along with actionable steps you should take immediately.
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