Website Copy Audit
Think there’s nothing that can be done to improve the conversions on your current website? Think again.
If you’re stuck making constant, tiny changes to your website copy because it doesn’t feel ‘right’,
Or if you’re not doing a thing to change it because the very thought is scary, I’m here to make it easy for you!
Let an expert copywriter analyse and tell you EXACTLY what needs to change in your current website. Without the hefty price tag of hiring one.
“Maria’s audit session was exactly what I needed before launching my website! I particularly appreciated how she went beyond copy edits, delving into messaging pillars that truly elevated my brand’s voice….”
Read the rest of this review from a brand strategist on my LinkedIn profile: https://www.linkedin.com/in/mariajohnwrites/
Here’s how we do it.
STEP ONE: Fill out a questionnaire.
I send you a simple questionnaire to fill out to see – details about your offer, the current state of your industry and where your business lies, a few questions about your target audience and what you’d like for me to look at in your audit session, etc.
It shouldn’t take you more than 15-30 minutes to fill out.
STEP TWO: Time for the pre-call research
I do a little bit of research to settle in on how it would look from the perspective of a prospective client (this involves a bit of research of your competitors and your industry) and it’s in this research phase I understand what copy suggestions need to be discussed on the call.
STEP THREE: Audit Call
We get on a call and I immediately do a few things:
Give you my first impression from the perspective of your ideal client visiting your website for the first time
Going through your website page by page and giving suggestions (At minimum, I offer three suggestions that will highly improve your conversions. The most I have done in a single audit session is 27).
I also look at it from a UX design perspective and SEO (I design wireframes for my website copy clients + used to work as an SEO blog writer for three years – I know what I’m doing).
STEP FOUR: Post-call
Post-call, I will share a recording of our session so you can revisit it along with some notes on what we discussed in the call, along with actionable steps you should take immediately.