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Sara Gillis — cover image

Copywriting

Sara Gillis

Sara Gillis
Taking new projects
Founding Member
About

Hi! I'm Sara Gillis, your stories-obsessed copywriter with a superpower for pairing word-magic with images that make us feel. After teaching writing for nearly a decade, I left the classroom to help creative business owners like you show up authentically online by crafting words that share --- and sell --- the experience of working with you. While I utilize website copywriting frameworks that I've developed and strategically honed over nearly four years in business, I leave room in my creative process to customize every detail to your services, voice, and personality. I work side-by-side with photographers like you to infuse storytelling and heart into your brand messaging. My clients want conversational, personality-packed, and SEO-friendly copy, and I strive to write words that sound like you on your best day.

Services

Website Copywriting

From $4,300

Stop settling for a website that just exists, and invest in one that sells and shows up for you 24/7. This done-for-you service is custom-built to give your website the strategy, clarity, and voice it’s been missing, so it finally works like the marketing foundation it’s meant to be. Ideal for creative businesses owners who are eager to move away from manual management of their marketing efforts in favor of a website that works (almost) as hard as they do. What's Included: - 60-minute, 1:1 strategy session to kickoff your project - Up to 7 pages of custom website copy, with two speedy rounds of revisions (if needed) - Complimentary copy placement on your website and/or communication with your website designer You'll Also Get: - Brand Questionnaire - SEO Keyword Research - Brand Voice Assessment - Past Client Interviews (up to 5) - Project Updates via Email - Live Review Session (if desired)

Once-off
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Showit Template SOS

From $1,495

In my work as a copywriter, I've found that many clients are fearful of updating their website themselves. This is why I offer complimentary placement of your copy on your website backend, because the last thing I want (after you've made an investment in updating your website copy) is for you NOT to put it to use! I believe in copy-first design, meaning that I write copy for my clients that is supported by the design. By combining my Copywriter on Call website copywriting service with Showit Template SOS, I can ensure that BOTH your copy and your design are working seamlessly together to attract your just-right clients! This service is the perfect add-on investment for clients who feel overwhelmed by the idea of customizing a website design to align with their brand. Step 1: Share Your Showit Website Template After we've completed your website copywriting project, I'll kick off this add-on service, which is available to What Sara Said website copywriting clients for Showit websites only. If you'd like my assistance in selecting the right Showit website template for your business, I'm happy to share template recommendations that I've personally vetted to ensure copy-first design and proper SEO optimization! You're also permitted to bring your own Showit website template that you've already purchased. Step 2: Complete Your Questionnaire + Upload Your Assets Once you've selected and purchased a Showit website template, I'll send along my exclusive, combined website copywriting and Showit SOS client questionnaire to learn about your business, set your priorities for your website copy, and request specific items, including your brand color hex codes, logo files, font files, image files, and more. You'll upload these assets to a shared folder in Google Drive. Step 3: Add Me to Your Accounts Next, I'll share instructions to add me as a contributor to your Showit account, Google Search Console, and Google Analytics. Step 4: It's Design Customization Time Once I have everything I need from you, I'll get to work customizing your Showit website template! I'll change all of the brand colors, logos, images, and more. To ensure your satisfaction, I'll send the customized template your way via a tool called Markup for your review and approval. Step 5: Copy Placement + SEO Optimization Once you've approved the design, I'll place your website copy in your Showit website template, write your SEO Page Titles and Meta Descriptions, and make final touches to ensure your website is fully optimized. What isn't included? Image compression Image file names Blog migration Domain connection Sound overwhelming? Don't worry: As part of my service to you, I provide guides for all of these processes! • It's Off-Boarding Time! Once everything is placed and optimized and you've granted your approval of the website, I'll conduct a live Q&A call with you to help you learn the basics of your Showit website backend. Finally, I'll thank you kindly for trusting me with your brand and your business.

Once-off
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Sales Page Copywriting

From $1,295

You've built an offer worth buying— now, let’s make sure your copy proves it. This done-for-you service is built for modern business owners who are done hoping their audience “gets it" and want sales copy that knows exactly what it's doing. Ideal for business owners who are done crossing their fingers and watching good offers underperform. You need copy that makes the transformation feel obvious — and the “yes” feel inevitable. What's Included: - 60-minute, 1:1 strategy session to kickoff your project - Long-form sales page copy - Two speedy rounds of revisions (if needed) - Complimentary copy placement on your website and/or communication with your website designer You'll Also Get: - Brand Questionnaire - SEO Keyword Research - Brand Voice Assessment - Project Updates via Email - Live Review Session (if desired)

Once-off
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Sales Email Copywriting

From $995

You don’t need a better social media strategy or more eyes on your offer. You need a done-for-you sales email sequence that knows exactly what to say, when to say it, and how to actually close. If you’re done hoping your audience just “gets it,” let’s send the kind of sales emails that make it impossible not to. Built for bold business owners who are ready to stop relying on Instagram carousels, crossed fingers, and last-minute launch scrambles. Because when the inbox is doing its job, you don't have to work so hard. What's Included: - 60-minute, 1:1 strategy session to kickoff your project - Up to 15 sales emails - Two speedy rounds of revisions (if needed) - Complimentary Q&A call to cover workflows/automations, email scheduling questions, and other tech confusion You'll Also Get: - Brand Questionnaire - Brand Voice Assessment - Project Updates via Email - Live Review Session (if desired)

Once-off
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Certifications & achievements

Founding MemberOne of the first 100 designers to join the directory.Earned May 2026

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