Custom Website Design

Waterloo Street

Hannah Samlall & Rachel Whitfield

Strategy with bite.

Taking new projects

Builds onShowitSquarespaceShopify

Founding Member

About

Waterloo Street isn't just a name—it's where we grew up. The street where we learned that family means showing up, that trust is earned through action, and that anything worth building takes guts, care, and a refusal to settle. That's the energy we bring to every brand we touch. We didn't start as designers. We started as digital marketers—the people behind the scenes making sure campaigns converted, websites performed, and businesses grew. We saw firsthand how many beautiful brands fell flat because they lacked strategy. And how many strategic brands never got noticed because their visuals didn't match their vision. So we built Waterloo Street to bridge that gap. Today, we're a boutique creative agency specializing in custom branding and Showit websites for women-led businesses. But we're more than a studio—we're partners. The kind who treat your wins like family milestones and your brand like it's our own.

Services

The Identity Overhaul

Starting at

$2,500

We build brand identities with backbone—strategy-fueled, story-driven, and designed to be remembered. Every element is intentional, every mark a strategic move that sets you apart.

Once-offFeatured

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The No-Template Site

Starting at

$7,500

We design custom Showit websites that stop the scroll, tell your story, and convert—without ever touching a template. Every layout is intentional, every word strategic, and every detail designed to make your ideal clients say, "This is exactly what I've been looking for."

Once-off

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Looks Like Custom

Starting at

$5,000

A strategic website without starting from scratch. Built from our proven website foundation and tailored to your brand, our Semi-Custom Website package gives you a polished, professional online presence. We handle the design, setup, and technical details so you can launch with confidence.

Once-off

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Built to Sell

Starting at

$6,000

Whether you're launching your first product collection or outgrowing a platform that no longer fits your business, we create custom e-commerce experiences designed to convert browsers into loyal customers. Every storefront is built with your brand, your customers, and your long-term growth in mind—never a one-size-fits-all solution. From product organization and collection strategy to intuitive navigation, checkout optimization, and platform integrations, we build online stores that work as beautifully behind the scenes as they do on the front end. The result? A shopping experience that feels polished, performs flawlessly, and gives your customers every reason to click "Purchase."

Once-off

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The Email Edit

Starting at

$1,500

Your audience shouldn't only hear from you when you're selling something. We create intentional email strategies that keep your brand top of mind, nurture leads into loyal clients, and turn one-time customers into lifelong advocates. From welcome sequences and launch campaigns to monthly newsletters and automations, every email is written to sound like your brand, strengthen trust, and drive action—without feeling pushy or salesy.

Ongoing

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