Custom Brand Design
About this service
This is the brand you've been picturing since before you knew how to build it. This is not a placeholder, or just "good enough for now", it's the real thing. A complete visual identity built to hold the full weight of what you're building, so the second someone lands on your brand, they understand exactly who they're dealing with. Over four weeks, I take you from strategy to a finished identity that's yours in every detail. We start with a brand questionnaire and strategy meeting, then move into research and a style moodboard before I design your custom logo, plus an alternate mark, a submark, your full color palette, font system, and a custom pattern and icon set built specifically for your brand, not pulled from a library. You'll get photoshoot creative direction so even your imagery stays on-brand, a full brand presentation, brand mockups so you can see it in the real world, and a 30+ page brand guidelines document that means every future designer, photographer, or collaborator you hire knows exactly how to represent you. You'll also choose three pieces of brand collateral or templates to launch with immediately. What's included: - Brand questionnaire & strategy meeting - Brand research & style moodboard - Photoshoot creative direction - Custom logo design - Alternate logo design & submarks - Color palette - Font selections & alternatives - Custom pattern + icon set - Brand presentation - Brand mockups - 30+ page brand guidelines - Brand collateral / templates (choice of 3) This is for the founder who's ready to stop building around a brand that was never quite right, and finally build everything else around one that is. (*$3,000 when booked with any website project)
Pricing & delivery
50% upfront / 50% upon completion. Alternate payment plans available.