Evolve Brand Strategy & Visual Identity Package
Whether you’re attracting the wrong clients, struggling to communicate your value, or simply feel like your visuals no longer reflect the quality of your work, it’s time for a change. This package provides the foundational elements needed to realign your brand with your vision and attract the clients you deserve. Includes: 1.5 Brand Exploration Workshop Audit of your current brand Brand Playbook: Document outlining the brand strategy, brand voice and creative direction Logo Suite: Primary logo plus up to 2 variations plus submark/icon Colour Palette Selection: Curated selection that embody your brand’s personality and market distinction. Typography Styling: Free or paid, I guide you to the best choice for your brand, and licensing of them. These include fonts styled for headings, body copy & CTAs Additional Graphics: Custom assets (e.g. pattern or icons) to enhance your brand’s narrative. Imagery styling: Selection of free stock imagery to guide image style Social media templates: New branding applied to social media templates (includes 5 templates, designed in Canva) Brand Style Guidelines: So that you know how to use and apply your brand system consistently and effectively. All the files you’ll ever need for print & web PNG, JPG, SVG and EPS plus a guide on which file types to use and when! An exclusive licence and unencumbered use for the life of your brand: You will own the creative rights to all brand elements to use however you need with total freedom. Not included: Paid fonts, source design files, printing
