7x Best Ways To Market Your Showit Design Business

Are you looking for some simple ways to market your Showit Design Business? Marketing is fundamental in all service-based businesses, but many of us aren’t trained in it, making promotion feel daunting. The good news is that marketing doesn’t have to be complicated. In this article, we’ll explore 7 fundamental ways to effectively market your Showit design business in just five minutes.

1. Join the Creative Designer Directory

One of the quickest ways to get your Showit design business noticed is by joining the Creative Designer Directory. This directory is a goldmine for Showit designers, connecting you with potential clients who are actively seeking design services. Not only does it feature top-notch Showit designers, but it also includes experts in Showit SEO, branding design, and Showit templates, offering a full range of services.

Any designer can join the directory, but all designers are manually verified to ensure they are Showit Designers. With detailed listings of services and their costs, plus handy filters to help potential clients find their perfect match, the Creative Designer Directory makes finding the right designer faster than ever.

Benefits:

• Get More Clients: Be found by clients who are actively looking for Showit designers.
• Be Fully Booked: Attract the right clients and fill up your schedule.
• Improve Your SEO: Gain a valuable backlink that boosts your search engine ranking.
• Build Credibility: Increase trust by being part of a reputable directory.
• Get on Google’s First Page: Directories often appear on the first page of search results, giving you more visibility.

Steps to Join:

1. Visit the Directory: Go to the Creative Designer Directory website.
2. Create an Account: Sign up by providing your business details, portfolio, and contact information.
3. List Your Services: Clearly outline the services you offer and any specializations you have.

2. Become a Showit Design Partner

Another powerful way to market your Showit design business is by becoming a Showit Design Partner. This program not only elevates your credibility but also provides you with exclusive resources and client leads.

The Showit Design Partner Program is an official initiative by Showit that recognizes and supports talented designers who specialize in Showit websites. As a design partner, you’ll be part of a select group that Showit recommends to their users.

Becoming a Showit Design Partner is something that will take time to achieve, but it can be incredibly beneficial for your business. It enhances your professional reputation, provides access to valuable resources, and opens up more opportunities to attract clients to your Showit design business.

Benefits:

• Increased Credibility: Being recognized as an official Showit Design Partner adds significant credibility to your business.
• Exclusive Resources: Gain access to exclusive resources, including marketing materials, design assets, and early access to new Showit features.
• Client Leads: Receive client referrals directly from Showit, increasing your chances of landing new projects.
• Access to a Second Showit Directory: As a design partner, you can also be listed in an exclusive Showit Website Directory available only to Showit Design Partners. This directory is another valuable platform to attract high-quality leads and boost your visibility.

Steps to Join:

1. Visit the Program Page: Head over to the Showit Design Partner Program page here.
2. Review Requirements: Read through the program requirements to ensure you qualify. This typically includes having a portfolio of Showit sites and a professional website.
3. Apply Online: Complete the online application form, providing details about your experience and examples of your work.
4. Submit Your Portfolio: Ensure your portfolio showcases your best Showit website designs, highlighting your expertise and style.

3. Search (SEO)

Did you know that around 93% of all online experiences begin with a search engine? That’s right! Most people use search engines like Google to find what they need. By showing up in these search results, you significantly increase your chances of getting noticed.

The way you show up in search is called Search Engine Optimization (SEO). SEO is a crucial tool for driving traffic to your Showit website design business. By optimizing your site, you increase your chances of appearing in search results when potential clients are looking for Showit designers. If you are planning on taking SEO seriously you will want to add blogging to your marketing mix.

Why SEO is Important:

SEO is a powerful way to attract clients because search engines are often the first place people go when they need a service. There are roughly 390 searches per month for “Showit Website Designers” and 720 searches per month for “Showit website templates” in the US alone. A well-optimized website can significantly boost your traffic and sales.

Learn or Hire:

To effectively use these strategies, you can either learn SEO through a course or hire a professional:

• DIY Learning: Consider taking an SEO course to learn the basics and advanced techniques. This is a cost-effective way to gain the skills you need to optimize your website.
• Hire a Professional: If you prefer to focus on designing, hire a specialist like Creative SEO Coach who specializes in Showit websites. Their expertise can help you implement advanced SEO strategies tailored to your business.

Optimizing your website for search engines is a key step in marketing your Showit design business. By improving your SEO, you can increase your visibility, attract more clients, and grow your business effectively.

4. Leverage Instagram

Instagram is one of the most common ways to market your Showit design business. It’s visual, popular, and where people go to find inspiration and services. Plus, it’s a lot of fun to use! However, the most common marketing tools don’t always provide the best return on investment.

Marketing expert Neil Patel conducted a survey of 118 businesses across various industries. The findings? The majority of marketing efforts are poured into organic social media. Sounds about right. But unfortunately, social media doesn’t give you the best results.

When analyzing the ROI of different marketing channels, organic social media came out as the least effective.

According to HubSpot’s State of Marketing Report for 2024, these are the top-performing marketing channels:

• Content marketing: 14%
• SEO: 16%
• Social media shopping tools: 16%
• Paid social: 14%
• Email marketing: 14%

Benefits of Instagram:

Instagram is perfect for creative professionals like you. It’s a place to show off your work, connect with potential clients, and build a community around your brand. And let’s be honest, who doesn’t love scrolling through beautiful designs and getting a peek behind the scenes?

Extra Tips:

Using Instagram can sometimes feel like a treasure hunt, but it’s worth it. To make the most of it:

• Stay Consistent: Post regularly to keep your audience engaged and your profile active.
• Be Authentic: Share your story. Clients love getting to know the person behind the business.
• Use Analytics: Check Instagram Insights to see what’s working and tweak your strategy accordingly.

Instagram is a fantastic way to showcase your talents, attract new clients, and grow your Showit design business. Plus, it’s a lot more fun than some of the other marketing options out there! So get posting, and watch your business flourish.

5. Harness the Power of Word of Mouth (WOM)

Word of Mouth (WOM) marketing is one of the oldest and most effective forms of marketing. People trust recommendations from friends, family, and colleagues more than any advertisement. Harnessing WOM can significantly boost your Showit design business.

Why WOM Works:

WOM marketing works because it’s based on trust. When someone recommends your services, potential clients are more likely to believe in your skills and expertise. Plus, WOM doesn’t cost you anything but can yield high returns.

Action Steps:

Here’s how you can make WOM work for you:

1. Ask for Referrals:
   • Happy Clients: Whenever you finish a project, ask your satisfied clients if they know anyone else who might need your services. Happy clients are usually more than willing to spread the word.
   • Incentives: Consider offering incentives for referrals, such as a discount on future services or a small thank-you gift.
2. Leverage Testimonials:
   • Gather Testimonials: Ask your clients to write testimonials about their experience working with you. Make it easy for them by providing a few prompts or questions to answer.
   • Showcase on Your Website: Display these testimonials prominently on your website to build trust with new visitors.
   • Social Proof: Share these testimonials on your social media profiles to show potential clients how much your existing clients love your work.
3. Make sure your credited:
   • Footer Credits: Many website designers include their credit in the footer of the websites they create. Make sure that when you work on a clients website you are shown as the designer in the footer.
4. Stay Connected:
   • Follow-Up: Keep in touch with your past clients through newsletters or occasional check-in emails. This keeps you top of mind, and they might refer you when they hear of someone needing a designer.
   • Social Media Interaction: Engage with your clients on social media by liking, commenting, and sharing their posts. This not only keeps the relationship warm but also increases your visibility to their network.

Extra Tips:

• Quality Service: The best way to ensure positive WOM is to deliver exceptional service. Go above and beyond for your clients, and they’ll naturally want to recommend you.
• Thank-You Notes: Send personalized thank-you notes to clients who refer you. It’s a small gesture that goes a long way in showing your appreciation.

6. Host Free Webinars

One of the most effective and creative ways to market your Showit website design business is by hosting free webinars. Offering valuable information for free not only helps you gain a following but also establishes you as an authority in your field.

Why Host Webinars?

• Build Authority: Sharing your knowledge positions you as an expert, making potential clients more likely to trust and hire you.
• Engage Directly: Live interaction allows you to connect personally with your audience, answer their questions, and address their concerns.
• Expand Your Reach: Webinars can be attended by people from anywhere in the world, broadening your audience.
• Lead Generation: Collecting emails for webinar registration helps you build a list of potential clients to nurture.

Example Topics for Webinars:

• “How to Get the Most Out of Your Showit Website”
• “Top Design Trends for 2024”
• “SEO Tips for Showit Websites”
• “Creating a Stunning Portfolio with Showit”
• “The Ultimate Guide to Branding Your Showit Site”

Benefits:

• Gain a Following: Offering valuable information for free helps you build a loyal audience who will look to you for future services.
• Showcase Your Expertise: Demonstrating your knowledge and skills can convert viewers into paying clients.
• Network Growth: Webinars can help you connect with potential clients, industry peers, and influencers.

Hosting free webinars is an excellent way to market your Showit website design business. By giving away valuable information, you can gain a following, establish your authority, and ultimately attract more clients.

7. Pinterest

Pinterest is a fantastic platform for showcasing your design skills and selling Showit templates. It’s a visual search engine where people go to find inspiration, making it a perfect place to market your designs.

Why Pinterest?

• Highly Visual: Pinterest is all about visuals, making it ideal for displaying your beautiful Showit templates.
• Long-Term Traffic: Pins can drive traffic to your site for months or even years after being posted.
• Targeted Audience: Users on Pinterest are often looking for design inspiration and resources, which means your templates are likely to catch their interest.

Benefits:

• Showcase Your Designs: Pinterest is the perfect platform to visually display your Showit templates and attract potential buyers.
• Drive Traffic: Well-crafted pins can drive significant traffic to your website or online store.
• Increase Sales: By reaching a targeted audience, you can boost your template sales and grow your business.

Using Pinterest to sell your Showit templates is a creative and effective way to market your design business. With its focus on visuals and inspiration, Pinterest allows you to showcase your best work, drive traffic, and increase your sales.

When Starting Out, Focus on a Few Marketing Channels

When you’re just getting started, it’s best to choose a few key marketing channels and focus on them. This approach allows you to maximize your efforts and see better results without feeling overwhelmed. To save time and maintain consistency, make sure you’re always reusing and repurposing your content across different platforms.

Why Focus on a Few Channels?

• Better Results: Concentrating on a few channels lets you put in the necessary time and effort to see meaningful results.
• Manageable Workload: Focusing on a few channels keeps your workload manageable, helping you avoid burnout.
• Consistent Branding: By using the same content across different platforms, you maintain a consistent brand message and voice.

Tips for Reusing Content:

1. Repurpose Blog Posts:
   • Create Social Media Posts: Break down your blog posts into bite-sized social media updates. Share key points, quotes, or tips from the post on platforms like Instagram, Facebook, and Twitter.
   • Make Infographics: Turn data and important information from your blog into engaging infographics that can be shared on Pinterest and Instagram.
2. Turn Webinars into Videos:
   • YouTube Uploads: Record your webinars and upload them to your YouTube channel. This allows you to reach a wider audience who may prefer watching videos on-demand.
   • Short Clips: Edit your webinars into shorter clips that highlight key points or tips. Share these on social media or use them as promotional material.
3. Use Testimonials Across Channels:
   • Website: Feature client testimonials prominently on your homepage or a dedicated testimonials page.
   • Social Media: Share testimonials on your social media profiles, using eye-catching graphics to make them stand out.
   • YouTube: Create video testimonials or compile written testimonials into a video montage to build credibility.
4. Recycle Your Design Process Content:
   • Instagram Stories and Highlights: Share behind-the-scenes looks at your design process on Instagram Stories, then save them to Highlights for new visitors to see.
   • Blog Posts: Write blog posts detailing your design process, challenges, and solutions. This can also serve as a portfolio piece for potential clients.
   • Pinterest Pins: Create pins that showcase different stages of your design process, from initial sketches to the final product.
5. Turn FAQs into Content:
   • Blog Series: Write a series of blog posts addressing common questions and concerns from your clients.
   • YouTube Q&A: Host a Q&A session on YouTube, answering frequently asked questions. This can also be shared across social media.
   • Social Media Posts: Share quick answers to common questions on social media platforms, encouraging engagement and interaction.

Benefits of Reusing Content:

• Save Time: Repurposing content saves you from constantly creating new material, freeing up time for other important tasks.
• Reach More People: Different people consume content in different ways. By repurposing your content, you can reach a wider audience across various platforms.
• Consistent Messaging: Reusing content ensures that your messaging stays consistent, reinforcing your brand identity and making it easier for clients to recognize and remember you.

Starting with a focused approach and reusing your content across different channels is a smart and efficient way to market your Showit website design business. This strategy helps you build a strong presence, reach more potential clients, and grow your business without spreading yourself too thin.